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Monday, March 3, 2014

Fast Food Chains Losing Customers to Health Consciousness

Photo by Phil Dragash / CC BY-NC 2. 
Every day people start to look at their meals differently. They question what bad ingredients are in their food, and which important ingredients their food is lacking. People are making lifestyle changes based on new information that has come to their attention, or because of physical and medical ailments that a diet change can remedy. With cancer rates not only rising, but also affecting people at younger ages these days, the decision to be more healthy goes far beyond calorie counting.

This new mass health consciousness has not only had an affect on people's well being, but also on the profits of fast food restaurants. McDonald's guest counts fell 2 percent globally and 1.6 percent in the United States last year.

In January of this year, U.S. sales at established locations dropped 3.3%. McDonald's attributes the loss to lack of relevance with it's customers, as well as the cold weather. And ain't it the truth? With customers thinking more about what goes into their bodies, McDonald's would no longer be relevant. Mickey D's has been aggressively promoting their dollar menus, as well as adding some more healthier chicken and egg white options. In my own experience since becoming more health conscious, places like McDonald's and Taco Bell were removed from my option list completely. One usually doesn't associate fast food chains with health.

Read More about how Fast Food Chains Struggle in the Wake of Healthy Eating Trends at http://www.naturalnews.com/044146_fast_food_healthy_eating_trends_McDonalds.html

Do you eat at any fast food chains? Which ones do you eat at, and do you think that fast food can still be part of a healthy diet otherwise?

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